Dr. Shikha Karamchandani

Dr. Shikha P. Karamchandani holds a Ph.D. in Marketing from Sardar Patel University, Gujarat. She has qualified the UGC-NET in Management and holds an MBA in Marketing.

She has academic and industry experience across higher education, research, and digital marketing. She worked as a Pedagogical Research Associate at the Indian Institute of Management Bangalore, where she contributed to the design and development of MOOCs for global learning platforms such as edX and SWAYAM. She has also worked as a Research Associate at MICA, Ahmedabad, in the Strategic Marketing area and has industry experience in social media marketing and retail management.

Her teaching and research interests include Consumer Behavior, Digital Advertising, Services Marketing, Sustainable Marketing. Her research has been published in ABDC-listed and Scopus-indexed journals, with publications spanning advertising value perception, influencer marketing, brand attitude, and consumer purchase behaviour. She has presented her work at several national and international conferences and has delivered faculty development sessions on digital marketing and MOOC development.