DR. SEMILA FERNANDES
Associate Professor
- Ph.D, M.Phil, MBA, PGDIPR-NLSIU B’lore
- semila.fernandes@sibm.edu.in
Research Interests & Expertise
- Consumer Behavior
- Branding
- Sustainability
- Reference group influence
- Online Shopping
- Digital Marketing
- Brand Culture
- Comparative Advertisement
- Sustainability and Conscious consumption