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SIBM Bengaluru

DR. SEMILA FERNANDES

Associate Professor

Dr. Semila Fernandes holds a Ph.D. in Marketing from Symbiosis International (Deemed University), an MBA from Pune University, an M.Phil. in Management from Periyar University, and a B.Sc. from Goa University. She has also completed a Postgraduate Diploma in Intellectual Property Rights from NLSIU, Bengaluru.
 

She has 22 years of teaching experience in Marketing, along with corporate experience with Bajaj Allianz General Insurance Company, where she worked as an Executive – Direct Marketing, and ICFAI, as a Regional Summer Internship Coordinator.

Dr. Fernandes has served as a facilitator for Management Development Programmes (MDPs) and has conducted executive development programmes for organisations including John Distilleries Private Limited (JDPL), L&T, IAMPL, Atlas Copco (India) Pvt. Ltd., Prime Meghalaya and the NSE Dealer Development Programme.

Her research expertise is in Consumer Behaviour, with 31 research publications, including 6 ABDC A-category publications. She has also received the AIMS Research & Innovation Fellowship (ARIF) Grant for research on Xenocentrism.

Her case-writing contributions have received national and international recognition. A co-authored case was selected as the Best Case in the Marketing Category at the ISB-Ivey Global Case Competition 2017 and is distributed through Harvard Business Publishing (HBSP). Another case was selected as the Best Case in the Family Business Category at the EFMD Case Competition 2018, for which she received an Award of €2,000. Her recent case, “Simply Namdhari’s: A Ripe Opportunity for Innovation,” was published in November 2025.

Dr. Fernandes is a recipient of the Symbiosis Hall of Fame Award for Excellence in Teaching and the Symbiosis Loyalty Award, recognising her contribution to teaching and her association with the institution.

Research Interests & Expertise

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