Admission to all the courses and programmes at Symbiosis International (Deemed University) (SIU) are strictly on merit, based on the eligibility criteria, admission criteria and processes prescribed by the University from time to time and assessment of individual performance in different entrance tests / procedures conducted by SIU including Symbiosis National Aptitude Test [SNAP], Symbiosis Entrance Test [SET], Symbiosis Law Admission Test [SLAT], Symbiosis All India Admission Test [AIAT], Symbiosis Entrance Exam for Design [SEED], Symbiosis Institute of Technology Engineering Entrance Exam [SITEEE] and Symbiosis Ph.D. Entrance Test (PET).
It is a matter of Policy that Symbiosis International (Deemed University) does not charge capitation fee for admission from students and this is widely and prominently published as well on all the relevant places like prospectus, website, Admission Booklets, etc.
All aspirants / parents are hereby notified that some individuals and/or organisations are giving / making false and misleading advertisements / claims in newspapers, websites, social media platforms or other means that they can secure/ ensure admission to various programme offered by Symbiosis International (Deemed University). Such individuals or organisations may also seek or demand money from aspirants or their parents in consideration of such purported assurances.
Aspirants and parents are advised to rely only on information and communications issued through the University's official channels, and to independently verify any claim regarding admission made by any third party.
It is informed at large that the University has not authorised or appointed any individual, agent, consultant or organisation to guarantee, assure or otherwise represent that admission to any course or programme, can be secured against payment of money or through any means other than the prescribed admission process. In this regard, Symbiosis International (Deemed University) requests the aspirants / parents to refrain from entering into any transaction with such elements. Despite this Notice, if any aspirant / parent still proceeds with or enters into transaction with such elements, they would be doing so at their own risk and cost.
Symbiosis International (Deemed University) further notifies that any aspirant attempting to approach Symbiosis International (Deemed University) for admission through or at the instances of such agents will be permanently debarred from admission to all the courses and programmes at Symbiosis International (Deemed University).
By order
Registrar
Associate Professor
She has 22 years of teaching experience in Marketing, along with corporate experience with Bajaj Allianz General Insurance Company, where she worked as an Executive – Direct Marketing, and ICFAI, as a Regional Summer Internship Coordinator.
Dr. Fernandes has served as a facilitator for Management Development Programmes (MDPs) and has conducted executive development programmes for organisations including John Distilleries Private Limited (JDPL), L&T, IAMPL, Atlas Copco (India) Pvt. Ltd., Prime Meghalaya and the NSE Dealer Development Programme.
Her research expertise is in Consumer Behaviour, with 31 research publications, including 6 ABDC A-category publications. She has also received the AIMS Research & Innovation Fellowship (ARIF) Grant for research on Xenocentrism.
Her case-writing contributions have received national and international recognition. A co-authored case was selected as the Best Case in the Marketing Category at the ISB-Ivey Global Case Competition 2017 and is distributed through Harvard Business Publishing (HBSP). Another case was selected as the Best Case in the Family Business Category at the EFMD Case Competition 2018, for which she received an Award of €2,000. Her recent case, “Simply Namdhari’s: A Ripe Opportunity for Innovation,” was published in November 2025.
Dr. Fernandes is a recipient of the Symbiosis Hall of Fame Award for Excellence in Teaching and the Symbiosis Loyalty Award, recognising her contribution to teaching and her association with the institution.