Prof. Anshu Sharma
Assistant Professor
- BTech & MTech (IIT Kharagpur), PGPM (ISB Hyderabad), NET, PhD Scholar (SIU)
- anshu.sharma@sibm.edu.in
Research Interests & Expertise
- Innovation
- Strategy
- Marketing
- Analytics
- Consumer Behavior
- Innovation Adoption/Resistance
- Technological Innovations
- Diffusion of Innovation
- Innovation Management
- Digital Marketing
- Digital Transformation
- Text Mining