Dr. Sabari Shankar Ravichandran

Dr. Sabari has been serving as an Assistant Professor of Marketing at the Symbiosis Institute of Business Management, Bengaluru, since 2023. He holds a Ph.D. in Management (Marketing), with research focused on tourism marketing and destination branding, and an M.Phil. in Management (Marketing – Consumer Behaviour) from G R Damodaran Academy of Management (Bharathiar University) Coimbatore. He earned his MBA with specializations in Marketing and Human Resources from Anna University Chennai, where he was a University Rank Holder. He has also completed the Post Graduate Programme in Digital Marketing and Growth Strategy from the Indian Institute of Management Visakhapatnam. He is currently pursuing the Doctoral Programme (Teaching Track) at the Indian Institute of Management Kozhikode.

His academic and professional experience spans several leading institutions, including the Indian Institute of Management Bangalore, Indian Institute of Management Kozhikode, and SRM University, Chennai. He has also taught internationally through programmes offered by the Paris School of Business, France; SRH University, Germany; and Liverpool John Moores University, United Kingdom through upGrad.

His teaching interests include Marketing Management, Consumer Behaviour, Marketing Strategy, Market Entry Strategy, Gender and Inclusion, and Ethics, with a strong emphasis on research-led, case-based, experiential, and technology-enabled pedagogy. He also contributes to Management Development Programmes, executive education, faculty development initiatives, and corporate training programmes.

He has further strengthened his academic, research, and pedagogical capabilities through various Faculty Development Programmes, research methodology workshops, and specialised academic development programmes offered by premier institutions such as the Indian Institute of Management Bangalore, Indian Institute of Management Kozhikode, and Indian Institute of Management Visakhapatnam. These programmes have covered areas including innovative pedagogy, research methodology, PLS-SEM, digital marketing, and contemporary approaches to management education.

Dr. Sabari’s research lies at the intersection of consumer behaviour, sustainability, tourism marketing, identity, and digital transformation. His current research examines sustainable and regenerative consumption, destination branding, LGBTQ+ and inclusive tourism, dark and religious tourism, sustainable urban mobility, digital nudges, artificial intelligence, and emerging consumer behaviours. His research has been published in reputed ABDC A and B-listed and Scopus Q1 journals, including Current Issues in Tourism, International Journal of Sustainable Transportation, and Journal of Hospitality and Tourism Insights. His scholarly work addresses contemporary questions concerning consumer behaviour, sustainable consumption, destination experiences, mobility, identity, and inclusive tourism. He also serves on the Editorial Board of Sexuality & Culture: An Interdisciplinary Journal (Springer), a Scopus Q1 journal, contributing to interdisciplinary scholarship in the areas of sexuality, culture, identity, tourism, and inclusive consumer research.