SIBM Bengaluru

Dr. M Sathish

Assistant Professor

Dr. M Sathish holds Ph.D & MBA in marketing from Anna University Chennai, an Mphil in Management from Periyar University and BBA from Madras University. He also completed the Diploma in Computer Applications. He completed the extensive (3 Month) Faculty Development Program from Indian Institute of Management (IIM), Indore. He worked in Industry for 2 years in the field of sales and marketing. He worked as a faculty at PSG Insitute of Management (PSGIM-PSG College of Technology) which rated one of the top and oldest business school in the country for the period of 2008-2019.He had very short stay of one year in Chinmaya Vishwavidyapeeth (Deemed to be University) as faculty in the school of Contemporary Knowledge System. He is the first South-Indian academician to complete the foundation and 5 elective courses of the Strategic Management Forum, India (SMFI) which are conducted by IIM’s and IIT’s etc., He equipped himself by attending FDP/MDP/Conference from top business schools like IISc, IIMA, IIMB, IIMC, IIMI, IIMK and IITB, IITM etc and presented the papers. He visited and handled sessions on the Professional Sales course at the University of Toledo, USA as part of a faculty exchange program. He visited and attended case discussion sessions at Harvard Business School, Boston and Wharton School of Business, University of Pennsylvania, at Philadelphia. He is the Co-champion of ACBSP (Accreditation Council for Business Schools Program) international accreditation, thus making PSGIM the first Business school in the country to receive the award. He is the B-School Ranking Survey co ordinator for PSGIM for 11 Years. He is also the coordinator of the Active Learning Program Service (Outbound Training Centre). He secured Ramasamy P. Iyer Best Young Teacher Award from AIMS, Highly Commended Paper Award from Emerald, First Best Research Article Paper from TMC Academic Journal, Singapore and Innovative Research (Management Studies) and Dedicated Teaching Professional award from Innovative Scientific Research Professional Malaysia, Kualalumpur. He published more than 50 research papers and case studies in PRJ and Non PRJ Journals which help him to reach more than 190 citations.

Research Interests & Expertise


Journal Paper | 2019

Sathish M, Dr. Vinayak, Dr. Sateesh Varma and N.L.Balasudarsun

“Leadership Lessons from Indian Knowledge System”, Purushartha-A Journal of Management, Ethics, Spirituality, 12(2), pp.1-13. (SCOPUS Listed, ISSN:0975-024X, EISSN:2456-1371)

Journal Paper | 2018

Sathish M, N L Bala Sudarsun, Gowtham L

“Optimal ways for companies to use Facebook Messenger Chatbot as a Marketing Communication Channel” Asian Journal of Business Research, 8(3), pp.1-17.(SCOPUS & ABDC-C, DOI:10.14707/ajbr.180046).

Journal Paper | 2018

N L Balasudarsun, Sathish M, Manimekalai Jambulingam and Eason Yamalee

Impact of Social Context on Online Shopping Behaviour in Selected Asian Countries, Journal of Management Research, 18 (3), pp. 188-200. (ABDC-C, ISSN: 0972-5814)

Journal Paper | 2017

N L Balasudarsun, D. Jublee & Sathish M.

Impact of individual factors through customer choice on online Consumer Buying Behaviour, Great Lakes Herald, 11(1), pp.19-38. (EBSCO)

Journal Paper | 2016

Sathish M, R N Balamurugan & Adhithya

“Customer Loyalty towards M-Commerce with respect to Gen Z”, The International Journal of Management- (IFIM-FOCUS), 11(2), Page no: 66-70. (EBSCO,ISSN:0973-9165)

Journal Paper | 2016

Sathish M & R. Nandagoapl 

“A Study on Relationship selling behaviour and the influence of brand with reference sales performance”, Asian Journal of Research in Social Science and Humanities, 6(8) and Page no: 1273-1287. (DOI:10.5958/2249-7315.2016.00681.X)

Journal Paper | 2016

Sathish M & R N Balamurugan

Book review (Grab That Wallet) published in TMC Academy of Journal, Singapore,10(2) and Page no: 53-54.(ISSN:1793-6020)

Journal Paper | 2015

Sathish M, Sachin and Yuvaraaj

 “Gender difference in Buying Behaviour and Brand preferences towards Backpack”, International Academic Research Journal of Business Management, 4 (4), and Page No: 12-27. (ISSN:2227-1287)

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