Assistant Professor
Journal Paper | 2019
Sathish M, Dr. Vinayak, Dr. Sateesh Varma and N.L.Balasudarsun
“Leadership Lessons from Indian Knowledge System”, Purushartha-A Journal of Management, Ethics, Spirituality, 12(2), pp.1-13. (SCOPUS Listed, ISSN:0975-024X, EISSN:2456-1371)
Journal Paper | 2018
Sathish M, N L Bala Sudarsun, Gowtham L
“Optimal ways for companies to use Facebook Messenger Chatbot as a Marketing Communication Channel” Asian Journal of Business Research, 8(3), pp.1-17.(SCOPUS & ABDC-C, DOI:10.14707/ajbr.180046).
Journal Paper | 2018
N L Balasudarsun, Sathish M, Manimekalai Jambulingam and Eason Yamalee
Impact of Social Context on Online Shopping Behaviour in Selected Asian Countries, Journal of Management Research, 18 (3), pp. 188-200. (ABDC-C, ISSN: 0972-5814)
Journal Paper | 2017
N L Balasudarsun, D. Jublee & Sathish M.
Impact of individual factors through customer choice on online Consumer Buying Behaviour, Great Lakes Herald, 11(1), pp.19-38. (EBSCO)
Journal Paper | 2016
Sathish M, R N Balamurugan & Adhithya
“Customer Loyalty towards M-Commerce with respect to Gen Z”, The International Journal of Management- (IFIM-FOCUS), 11(2), Page no: 66-70. (EBSCO,ISSN:0973-9165)
Journal Paper | 2016
Sathish M & R. Nandagoapl
“A Study on Relationship selling behaviour and the influence of brand with reference sales performance”, Asian Journal of Research in Social Science and Humanities, 6(8) and Page no: 1273-1287. (DOI:10.5958/2249-7315.2016.00681.X)
Journal Paper | 2016
Sathish M & R N Balamurugan
Book review (Grab That Wallet) published in TMC Academy of Journal, Singapore,10(2) and Page no: 53-54.(ISSN:1793-6020)
Journal Paper | 2015
Sathish M, Sachin and Yuvaraaj
“Gender difference in Buying Behaviour and Brand preferences towards Backpack”, International Academic Research Journal of Business Management, 4 (4), and Page No: 12-27. (ISSN:2227-1287)