The objective of this programme is to create a breed of Techno managers with an analytical approach towards business problems and decision-making. First year of the programme comprises of general management subjects and analytics specific subjects like digital transformation, mathematical models for data sciences, e-commerece, data warehousing and business intelligence etc.

In the second year students are exposed to the application of various data analytics tools used in the domains of HR, marketing, operations and finance. This includes courses like HR Analytics, marketing analytics, operations analytics, Business forecasting etc