Perspectiva-VOL VII(2021)

Research / Perspectiva: A Case Research Journal / Volume VII(2021)

Creation of a Vibrant Business Environment for Micro and Small Enterprises (Small Ticket Business) - A Case of Social Finance Ltd

Authors

Mr. Praveen Madhavan and Mr. Pradeep K.V.

This case study is an attempt to facilitate the students to understand the process flow of easy finance facilities offered to small businesses in developing countries like India. The existing financial system, which is still insufficient to cater to the mass population of India, has loose ends wherein the small businesses are forced to source finance from unorganized sector with hefty interest rates. This study is prepared after closely observing and interviewing the management, employees and customers of a well-established non-banking finance company registered in India, having pan India presence. However, to keep the anonymity of the organisation a hypothetical name Social Finance Limited is given and the names of the officials in the case study are also changed. However, the figures representing the financials are presented from the published sources.

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Customer’s Preference Between Third Party UPI Apps and Banking Apps

Authors
Ms. Devi S. Nair and Ms. Rinu Jayaprakash

Abstract

This case deals with the customer’s preference between 3rd Party UPI applications and Banking applications. This is a fictitious case that deals with the problems faced by customers in using banking app and 3rd party apps. The case revolves around two friends who were working in different firms and were discussing the issues related with the payment platforms. The case first talks about the banking applications, UPI apps and its benefits. The case is in the form of a conversation mode and thereafter a survey has been conducted among customers. The case requires students to practically apply the digital banking concepts in real life situations. It is designed in such a way that the students will be able to apply the relevant banking concepts to solve the issue.
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Subscription-Based Business Models: Are They Suited for Indian Cinema?

Authors
Mr. Pardhasaradhi Madasu

Abstract

Developed economies have already experimented with ‘Subscription-Based Models,’ in the majority of the business sectors. The spread of the internet, mobile apps, and artificial intelligence (AI) usage have made the model more accessible and convenient to use. The first success stories of subscription-based models are Netflix in online movie distribution and Seasons in organic fruit and vegetable suppliers’ market. Netflix and Seasons are the classic examples of the revolution in subscription-based business models. Ever since the success of the subscription-based model of Netflix, the application of the concept has been deliberated in many other service industries, such as concerts, cab services, healthcare, and the cinema screening business. MoviePass, a Netflix-Style subscription model has popularized the concept among the cinemagoers. Even though MoviePass closed down the business, the model has encouraged many other players in cinema industry to modify the model and implement it slightly different. As of now, few alternatives to MoviePass are available in the US cinema market. The learnings from the disappointment of MoviePass and the experiences of current providers of subscription-based in cinema industry would be useful for the management of cinema houses in emerging markets like India.
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