Perspectiva-Vol IV (ISSN # 2394 9961, e ISSN: 2454-7034)


The love-hate relation with innovation – A case of Apple

Authors: Aadithyaa and Vijay Prakash Misra
Specialization:
Abstract:
Someone rightly said, “Great things have humble beginnings”, so did Apple Inc. in the form of a small Los Altos garage where Ronald Wayne, Steve Wozniak and Steve Jobs founded the then Apple Computer Company on 1st April 1976. Today, that Los Altos garage is designated as a historic site in The United States and Apple Inc. has become one of the world’s most valuable brands (Madeline Farber, 2017). This rise can be attributed to many factors like suitable business environment, strong management, good investments, innovations etc. In this case study we study the factor of innovation in isolation and its effect on the fortunes of the company


The Regional Manager’s Revenge – A Modest Proposal

Authors: Mohan Gopinath
Specialization:
Abstract:
This case is based on the events which followed when a senior Regional Manager of a multinational bank, Taiwan International Bank, put pressure on the union head in the branch in New Delhi to achieve ends which were not legitimate. The ends would however, have suited the Regional Manager, and to a certain extent, the union head. In the events described in the case, the aftermath almost led to the closure of the branch for a short period of time. It narrates the details of the interplay of personalities with different sets of values and how they tried to take advantage of existing situations. The case is based on real-life events which occurred in 2002, but the names of the characters and the bank have been disguised. The decision focus of the case centers on handling business ethics in an organization and how business ethics can be affected negatively if this is not done with maturity backed by experience


Necessity is the mother of invention – A case of rural entrepreneurship through ‘Laxmi asu’ machine for pochampally saris in India

Authors: Dr. Prageetha G Raju
Specialization:
Abstract:
Innovations are required to develop new products, services, markets, reduce costs, improve efficiency, productivity, performance, quality, etc. The power of innovation is to create social and economic transformation. The present case is a depiction and interweaving of three things – necessity, mother, and invention. That’s right! The Laxmi Asu machine invented to weave Pochampally Saris by Mr. Chintakindi Mallesham, a resident of Nalgonda District of the present Telangana State. Prior to this new invention it would take 5-6 hours to make one sari with 5-6 saris a month; after the invention it takes 1.5 hour to make a sari and the productivity has gone up to 8-10 saris a month leading to reduced drudgery, increased productivity and better livelihood. This invention was born to relieve his mother, Laxmi from this painful drudgery. This case is the story of an innovation by a rural entrepreneur that created a social and economic transformation and a financial revolution in the Pochampally handloom sector. The information presented is based on published sources.