Perspectiva- Vol III (ISSN: 2394-9961, e-ISSN: 2454-7034)

A dream that turned into a nightmare: The story of a small Bank that aspired to be big

Authors: Dr. Lishin M. Joshy
Specialization: Old generation private sector banks, Wage structures, Labour relations, Organisational change, Psychological contract breach
ABC Bank, a small old generation private sector bank established in the 1920s tried in vain to get on to the fast lane during the first decade of the twenty first century. What unfolded during those tumultuous years at ABC Bank is fodder for thought to analysts and management students alike. The Bank’s CEO who was of the view that big bang reforms are the way ahead for the Bank stepped on the gas to push things forward. He hired extensively, expanded the branch network and lent aggressively. However, there were many factors that pulled him back: the bank’s lethargic culture, aged workforce, vested interests of the trade unions, absence of deep pockets etc. The choices before him were tough: whether to go slow and steady or get propelled ahead? Whether to remain small in a niche market or grow at any cost? Whether to play it safe or take calculated risks? Whether to implement growth strategies that invite the wrath of the employees and the trade unions, or not? Whether to silently tolerate the inefficiencies of the older generation employees or try to squeeze out whatever is possible from them? A little more than 2 years later, the CEO has made an unceremonious exit and a new person has taken charge. He is facing even tougher challenges and has even more difficult decisions to make. The case can be used to teach Strategy, Human Resources Management, Organisational Culture, and Organisational change with special reference to resistance to change.

Adoption of next generation robotics: A case study on Amazon

Authors: Dr. Dhiraj Jain, Mr.Yuvraj Sharma
Specialization: Robotics, Amazon, warehouse, logistics
Robotics has opened up as a new business opportunity for both entrepreneurs and enterprises in the modern era. Most of the developed countries including Japan and the US have emphasizing on the use of robots to enhance productivity and improve the quality of products and processes. Changing life-style of people, exponential advancements in technology and retail innovation are encouraging both small and big enterprises to adopt robots to perform their day to day operations in a proficient manner. The following case talks about the use of the robotic muscle and computer- vision at Amazon. The retailer started its business as an online bookstore and later enhanced its product portfolio in order to meet the needs of a diverse population throughout the world. The case discusses the major issues faced by the US giant including the time spent on customer orders and preparation for shipping. The time spent was high leading to severe deficiencies and a created negative image of the enterprise in the minds of the customers. The present case also identifies the significant causes of deploying robotics by Amazon in its next generation warehouses for speedy product delivery. The case study also emphasizes the drastic changes occurring after the use of innovative technologies at the workplace. The study concludes with a brief note on the rise of the robots and its impact on bringing extreme changes in terms of improving the shipping network and quick delivery of its products to the customers.

Asoles: The war over retention

Authors: Mr. Aditya Kovvali, Mr. Yeshasv Bharghava
Specialization: Human Resource, Employee Retention, Asoles, SAPLAP
In 2016, Deloitte’s human capital trends reported that 86% of C-suite executives identified employee engagement and retention as very important. Employee retention has been a key challenge for human resource professionals because it is a financial drain and hampers productivity. It therefore becomes important to look at highly effective retention strategies to enable high productivity in the workplace. Traditional strategies of promotions, higher salaries etc. need to be exchanged for strategies that are more in touch with intangibles that no other competitor of your company can provide. With changing times and a younger demographic becoming a part of the workforce it is necessary for companies to challenge traditional policies to combat attrition and retain their key talent. By taking the case of Asoles, an online player in the focusing on footwear this case study uses the SAPLAP methodology to explore the various strategies used by the organization to ensure employee retention in the organization. Though struggling at first with profitability, with the involvement of their current CEO and his unique employee orientation, Asoles has become a runaway success with its strategies. These strategies have given the company the added benefit of goodwill in the industry, strong customer retention and great valuations. They have been on the cover of some of the most prominent magazines in the US and have been the subject to a major buyout worth over 200 million dollars. These strategies are not without their own their share of backlash with the organisation facing attrition due to the same strategies meant to engage employees at the workplace. Through this case study readers can identify existing winning strategies that are working for the company and even come up with strategies along similar lines to enable employees to become a principle focus of the company.

Junnar Taluka Farmers Producers Company Limited A Case Study on Farmers Mobilization and Empowerment

Authors: Dr. Shubhangi Salokhe
Specialization: Farmers, Marketing, Farmer Producer Company, Farmers Mobilization, Farmers Empowerment
The case discusses about Farmers Producer Company. The main issue of the case is to develop an efficient agricultural marketing system for ensuring higher remuneration to the farmers. FPC offers several benefits to farmers and reduces their exploitation by middlemen and enables the farmers to get good price for their produce. But despite of all the hard work and efforts, the farmers hardly make a profit. They were exploited by middlemen, commission agents and traders. This is the success story of the FPC started by Mr. Shriram Gadhve, who is the leader of the Farmer Producer Organization (FPO) movement in Narayangaon. He decided to help farmers and took up the onus on himself to save these farmers from this crisis. He has taken initiative to start Farmer Producer Company namely the “Junnar Taluka Farmers Producer Company in Narayangaon. Many services are provided by the JTFPC to farmers for the promotion of agriculture industry and horticulture industry in the states. Company is helping farmers for crop production, crop protection and for exploring marketing platform for the members by doing value addition to their produce. JTFPC has broken the chain of middlemen who were exploiting the farmers and now helping them for direct marketing of agricultural produce and through this help they have changed financial condition and lifestyle of the farmers. Company has developed a wholesale market of tomatoes in Narayangaon. Today, Narayangaon is the largest open tomato auction market in the country

The Dilemma of the Warehouse Manager

Authors: Dr .D.Subramaniam, Mr. A. Vidyasagar
Specialization: Replenishment, Logistics, Cost, Budgeting, Tendering Process
The case discusses about the day today challenges of monitoring and ensuring the availability of fertilizers at various warehouses in various consumption destinations. The case highlights the common phenomenon of fertilizers running out of stock and trucks not being received with replenishment in time and logistics costs requiring to be monitored periodically. The case commenced with a narration of a telephonic call being received from the Depots about the alarming levels of low stocks and requiring urgent replenishment to avoid opportunity sale loss during the Kharif and Rabi Season. The case narrated the existing arrangement of annual contract with the transporters for movement of fertilizers and what the firm intended to do while finalizing the new contract for the next few years. This phase of the case brings out what one has to keep in mind when a new contract is getting negotiated and covered aspects such as budgeting, tendering process, negotiation of rates along with the terms and conditions etc. The entire case highlighted the pressure a warehouse manager has to go through in his functional area of day to day operations so that a student can get a feel of this functional role.

Succession Planning- A Success Story – A case study of Skyline University College

Authors: Dr. Ajith Kumar.V.V , Dr. Sudhakar Kota
Specialization: Succession Planning, Skyline University, Human Resource
Skyline University College was established in the year 1990 by Mr. Kamal Puri in Sharjah under the patronage of his highness, Dr. Sheikh Sultan Bin Mohammed Al Qassimi, member of the supreme council of the United Arab Emirates and ruler of Sharjah. Currently it is one of the premier higher educational institutions in the northern emirates offering undergraduate and post graduate degrees in business studies. SUC also offers various professional certificate courses from IATA, CTH, ACCA, CIMA etc. under Centre for professional development. Being in this industry for more than 25 years, the founder president decided to transfer the reins to a successor who has the potential and fire in the belly to take the institution’s legacy to new heights. In this process, he identified Mr. Nitin Anand as the successor based on evaluating his competencies and observing his performance in the initial years. During the succession process he trained Mr. Nitin for more than ten years and handed over the responsibility to him to run the institution so as to pursue the mission and vision of the organization. This case explains about how the succession process was carried out starting from identifying people for critical positions with required competencies. And also the case discusses succession planning strategies used, documenting and implementing the succession plans and evaluating the effectiveness of the succession Plan at various stages. The case discusses effective succession planning followed in the university. This case also demonstrates how good succession planning will help not only in the smooth transition of an organization but also helps it to grow and excel as per the founder's Vision.