Perspectiva- Vol I (ISSN # 2394 9961)

The Damn Lucky Fellow and the 3 Housewives

Authors: Medha S. Joshi, Srividhya Sridharan
Specialization: Initial Public Offer, SEBI disclosures, DLF, Corporate governance, Indian Real estate sector
It was a hot sunny day in April 2014. Over 2000 protestors gathered outside the sprawling DLF office in Connaught place, New Delhi. Slogans were shouted against DLF and its chairman, Mr. K.P. Singh. The protestors had booked residential apartments worth Rs.10million and Rs.40million in DLF’s Capital Greens project and were livid that the project was unduly delayed. DLF’s office issued a statement attributing the delay to the Delhi Government labor department for undertaking the safety audit. However six months later, in October 2014, the SEBI slapped a ban on DLF. The company and its directors were banned from raising money from the capital market for 3 years on account of the misstatement and non-disclosures in Initial Public Offer prospectus issued in 2007. The stocks thus rallied under the news into a downward spin hitting an all-time low of 104.95. Everyone wondered how the real estate giant once coined “Damn Lucky Fellow” for DLF would wriggle out of this tight spot. No access to the capital markets would inevitably mean a severe cash crunch. This would in turn lead to project delays on DLF sites across the country. While everyone waited with fingers crossed to witness the tsunami effects of this ban, let’s have a look at the facts of the case.

Indian retail banking: Understanding customers’ expectations

Authors: Rajesh Panda, Biranchi Narayan Swar
Specialization: Retail banking, Competitive, Customer perception, Service experiences, IP analysis
Indian banking industry is getting competitive day by day due to entrants of new foreign banks and new licenses released by RBI for domestic players. Banking in India has evolved from offering mere deposits to range of product and services. At the same time different banks creating various avenues like mobile banking, online banking etc. to enhance their respective customer experiences. Similarly, the customer bases of these banks are different, that’s why they have different priorities in terms of service experiences. So, the case tries to bring out various insights into the priority of customers for different types of banks and thus help the bank to re-orient their strategy by using IP analysis.

Mansi Shah- Should I use Case Method/ Lecture to teach Accounting?

Authors: Salim Shamsher, Mansi Shah
Specialization: Teaching and Learning, Education, Case based methodology, Lecture, Facilitation and Management Education
This case attempts to describe how an inexperienced teacher, Mansi Shah prepares for her first class where she is to teach an introductory course in accounting. The case goes on to provide insights into Case versus lecture mode of teaching. It then focuses on the dialogue between Mansi and one of her Faculty colleague, Prof Salim. Through such a dialogue the nuances and significance of case teaching are bought out. The case then provides two exhibits, the first one titled “15 Hints for Effective Case Teaching”. This exhibit attempts to bring out the essentials required for preparing to teach a Case. The second exhibit titled “Case learning tips for students” is intended to serve as a guideline for the student to enable him/her to effectively learn from the use of Cases.

Bringing Out the Golden Spark in Silver Spark – A Lean Intervention

Authors: Anand Deshpande, Pooja Gupta
Specialization: Lean management, Production flow, Process improvement
Silver Spark Apparel Ltd is a fully owned subsidiary of Raymonds Ltd and produces some of the best known apparel brands in India. The company owns and runs three apparel plants in Bengaluru. The case starts with a scenario where the head of the plant, Ashish Grover is feeling that despite all the successes achieved in the past, the plant needs improvement. Although the plant was deemed to be very efficient and had recently received the best workplace award, Ashish was not happy. The delivery times were a bit stretched and the factory seemed to lack a smooth production flow. At this time, he met Anand Deshpande, a LEAN specialist. Ashish invites Anand to his factory and asks him to give opinion as to how the process can be improved using LEAN Management techniques.

RAZZMATAZZ-Pioneering Event Management in South India -Run by a Woman who means Business

Authors: V.V.Ajith Kumar
Specialization: Event management, Woman Entrepreneur, Razzmatazz
Dr. Meenakshi Anantram quit her post-doctoral research with the CSIR in 1994 to follow her heart’s desire for a career in entertainment and started RAZZMATAZZ, one of the first few event management companies in the country. RAZZMATAZZ is a member of the Event & Entertainment Management Association. Razzmatazz organizes and delivers event management at an unsurpassed level providing national and international customers with a wealth of knowledge and experience to ensure their events are truly memorable. Her journey started with the launch of Coca Cola in Visakhapatnam for which she herself pitched in and convinced the client to get the event. From then she never looked back and she got the opportunity to organize various events for companies like Kellogg’s, BPL, HUL, Reliance Industries, HSBC, etc. She has anchored more than a thousand stage shows and has organized more than 3000 events in various cities across India. She has encountered many problems but faced them boldly to be in this position today. She started with event management and then slowly entered into protocol functions, award ceremonies, theme parties, birthday parties, exhibitions, product launches, weddings, conferences and so on. Dr. Meenakshi has not done any MBA but learned the hard way how to sell an idea to the client, and also the other logistics involved in event management. She feels she has a long way to go and is very happy that her passion and hobby has become her livelihood.

Gypsum Handling” in a Process Plant

Authors: D. Subramaniam
Specialization: Environmental Pollution, Gypsum, Fluorosis, Gypsum
The case discusses about a fertilizer Plant producing fertilizer with two main intermediary Plants of Sulphuric Acid and Phosphoric Acid which are normal inputs for the manufacture of Fertilizer as they provide the nutrient of “S” (sulphur) and “P” phosphorous needed in a fertilizer. It is also common that when Phosphoric Acid is produced, a bye product in the form of ‘Gypsum’ is also generated. Though this by-product does not go into manufacture of the fertilizer, it comes out as a waste but has certain useful applications in Cement industry, agriculture etc. which can be commercially leveraged. The focus in the case is about the way this by-product (Gypsum) is handled by the factory as it has the potential to pollute the environment especially the land and thereby water as well. The case while focusing on the core issue of environmental impact also touches upon the challenges the industry face when there is an expansion takes place in the form of a project involving capital expenditure. The case emphasizes about an existence of an opportunity arising out of such challenges. The product ‘Gypsum’ which posed such a challenging issue can also be exploited commercially to the advantage of the organization as it has certain useful applications in other sectors.

International Logistics Operations at a Manufacturing firm – An Analysis

Authors: V G Venkatesh, A.Vidyasagar
Specialization: International logistics, Full package solutions, Export business, shipping procedures
Benso Garmenting is a young growing garment business firm for apparel products in Southern India. It is acting as a trading agent as well as a manufacturing firm for leading brands from U K and Europe by controlling entire product life cycle i.e. right from conceptualization (design) to the delivery planning at the customer end. Over the years, they become very efficient in managing the products technically. Nevertheless as a new entrant for the full package solutions, the company was grappling with the issues in operations especially in Planning and Control for the international movements of their cargo. The commercial professional firmly believed that by having right commercial knowledge at the ground level, the company would be able to save 3-4 % of the product cost. He was also keen in looking for the solutions through re-engineering the entire planning and operations procedures, right from choosing the clearing and forwarding agent (CFA) and engaging the carrier company for the marine transports. In fact, the firm had too many stakeholders in the cargo movements. Further, there were some coordination issues with the shipping company in terms of planning and for the customs clearances. The company also initiated improvement projects in the areas of cargo planning and marine routing, eventually willing to redesign the logistics operations. The case study will discuss in detail about the problems in planning international movements and how did they revisit their operations to save the lead time as well as the overall costs, right from packing operations and making it ready for the logistics movements.

Career Prescription: The HR Fast Tracker

Authors: Nishant Khandelwal
Specialization: Professional behavior, Performance, Work life balance, Ownership
This case research article is an original account of an HR professional’s behavior leading to functional outperformance. It records her professional behaviour and performances in a manufacturing company which is part of a reputed Indian MNC having businesses across various industries. After obtaining her MBA degree from a modest B School, she joined as a management trainee in this engineering company. She is now leading HR function of an important & complex business vertical, responsible for about 700+ Engineers and Managers. She has been consistently rated best in successive appraisals and has been rewarded with new and higher responsibilities every second year. She got promoted thrice in six years period. In her personal life, she got married few years back and is a mother of a baby now. All identities of organization, individuals & events mentioned in this case research article are altered to maintain anonymity without compromising on the integrity. Any similarity would be purely coincidental.