Faculty Members
Faculty & Staff

Dr. Madhvi Sethi
Professor & Director,
MBA, Ph.D. Post-Doctoral Fellow.
Email: director@sibm.edu.in
Research Interests & Expertise
Broad areas:
- Corporate Finance
- Financial Markets
- Financial Economics
- Sustainable Investments
Specific areas:
- Mergers and Acquisitions
- Equity Markets, Efficiency and Price Behaviour
- Financial and Economic Development and Growth
- SDGs and Impact Investing, Green Bonds, ESG
- Financial Technology

PROF. A.VIDYASAGAR
Deputy Director,
B.Tech, PGDM (IIM-C),UGC -NET
Total Experience (In Years): 25.06
Prof. A. Vidyasagar has done his B. Tech (E & C) from NITK, Surathkal and PGDM from IIM, Calcutta. He is NET (UGC) qualified. He has over 30 years of experience in Sales, Marketing, Business Strategy, Corporate Planning, and Brand Consulting. He was part of the top management team in several companies across Telecom, IT and Durable sectors. He was associated with various companies like T.I. Cycles, Usha Martin Telekom, JT Mobiles, Logix Microsystems, Vertebrand and others. His teaching and research interests are in the fields of Digital Marketing, Sales and Distribution Management, Branding and Marketing strategies. A case study co-authored by Prof.Vidyasagar has won the Marketing category of ISB-Ivey Global Case Competition 2017.
Publications
Journal Papers Published
- A.Vidyasagar, Semila Fernandes & Dr. Mallika Srivastava(01/2018) Brandwidth: An Influence of Brand Associations in Gift Giving Behavior.International Journal of Research in Computer Application & Management (IJRCM), Vol no.8, Issue no.01 pg no. 5-10(ISSN:2231-1009)
- Semila Fernandes, Srijani Chaudhuri and A. Vidyasagar (03/2017) Success Crowns Cadbury Dairy Milk: Brand and Culture Analysis. International Journal of Business and Economic Research, 15(2): 177-189 (Scopus ISSN: 0972-7302).
- Dr. D. Subramaniam, A.Vidyasagar (03/2017) The Dilemma of Warehouse Manager. Perspective – A Case Research Journal, Vol 3 pg no. 49-62 (ISSN: 2394-9961).
- A. Vidyasagar Semila Fernandes (2016/3) Digital Marketing – Way to Significance. International journal of research in commerce, IT and management, 6(3) (ISSN:2231-5756).
- V.G.Venkatesh, A.Vidyasagar (05/2015) International Logistics Operations at a Manufacutring Firm- An analysis. Perspectiva – a Case Research Journal, 1(1): 65-72 (ISSN: ISSN # 2394 9961).
- Fernandes Semila, Vidyasagar A (02/2015) Digital Marketing and WordPress. Indian Journal of Science and Technology, 8(4): 61-68 (Scopus,Ebsco,DOAJ,Index Copernicus,Indian Science Abstracts,Research Bible,Thomson Reuteurs,Ulrich’s Periodicals Directory; ISSN: 0974-5645).
- Kumar Ajith, Vidyasagar A, Sharma Aarti Mehta (09/2014) Eco friendly practices – Examining for Differences. GE – International Journal of management research, 2(9): 33-65 (Cabell’s directory,Google Scholar,Academic Keys,Scribd; ISSN: 2321-1709).
Case Studies Published
- A.Vidyasagar, Semila Fernandes, Pooja Gupta (11/2017): Farm Harvest: A Distribution Dilemma, ISB-Ivey Case Competition (the case study was the Winner in the Marketing Category at ISB-IVEY global case study competition-2017).

PROF. SAINA BABY
Assistant Professor – Economics,
MA, M. Phil
Email : saina.b@sibm.edu.in
Research Interests & Expertise
Broad areas:
- Macroeconomics
- Development Economics
- Financial Economics
Specific areas:
- FDI
- Mergers and Acquisitions
- Inflation and Monetary Policy
- Public Distribution System
- Direct Cash Transfers
- Forecasting
Research Profiles:

DR. SEMILA FERNANDES
Associate Professor,
Ph.D, M.Phil, MBA, PGDIPR-NLSIU B’lore ,
Email : semila.fernandes@sibm.edu.in
Research Interests & Expertise -
Broad areas:
- Consumer Behavior
- Branding
- Sustainability
Specific areas:
- Reference group influence
- Online Shopping
- Digital Marketing
- Brand Culture
- Comparative Advertisement
- Sustainability and Conscious consumption
Research Profiles:

Dr. LAVINA SHARMA
Assistant Professor,
PhD, MHRM, B.Sc, Diploma in T&D, UGC – NET.
Email: lavina.sharma@sibm.edu.in
Research Interests & Expertise -
Broad areas:
- Human Resource Management
- Organisation Behaviour
- Higher Education & Technology Adoption
Specific areas:
- Talent Acquisition
- Leadership
- Skill Development
- Organisation Change
- Social Media
- Learning & Development
- Technology adoption in Higher Education
Research Profiles:

DR. T VISWANATHAN
Associate Professor,
MFC, Ph.D
Email: viswanathan@sibm.edu.in
Research Interests & Expertise -
Broad areas:
- Corporate Finance
- Financial Derivatives
Specific areas:
- Financial Analytics
- Financial Modelling
- ML and AI in Finance
- Risk Modelling and Assessment
- Wealth Management
- Corporate Valuation
Research Profiles:
[Google Scholar] [ORCID] [ResearcherID] [Vidwan]

DR. VANDITA DAR
Associate Professor – Economics,
MA (Economics), PhD, UGC NET, Maharashtra SET,
Email : vandita.dar@sibm.edu.in
Research Interests & Expertise -
Broad areas:
- Macroeconomics
- Public Policy and Governance
- Sustainability
Specific areas:
- Development Economics
- Macroeconomic Policy
- Sustainable Development Goals
- Climate Change

Dr. Anuradha Goswami
Assistant Professor,
PhD, M, Tech (CSE)
Email: anuradha@sib.edu.in
Research Interests & Expertise -
Broad areas:
- Artificial Intelligence & ML
- Big Data Analytics
- Text Analytics
Specific areas:
- Social Networks Analysis
- Fake News Detection
- Trust Management
- Disaster Response Management
- Image Recognition
- Predictive Maintenance
Research Profiles:

Dr. Eliza Sharma.
Assistant Professor,
Ph.D., MBA, UGC NET+JRF,
Email: eliza.sharma@sibm.edu.in
Research Interests & Expertise -
Broad areas:
- Corporate social responsibility
- Indian banking sector
- Financial markets
- Environmental Science & Technology
- Substantiality
Specific areas:
- Corporate governance
- Sustainable development Goals
- Environment, social and governance
- Waste management
Research Profiles:

Prof. Nisha Prakash.
Asst. Professor & Coordinator – Admissions,
PGDM, NET, PhD
Email: nisha.prakash@sibm.edu.in
Research Interests & Expertise -
Broad areas:
- Corporate Finance
- Financing sustainable development goals
- Environmental Economics
- Trade Policies and Emissions
- PRME
Specific areas:
- Corporate Social Responsibility (CSR)
- CSR and financial performance
- Climate finance
- Green bonds
- Pollution haven
- Environmental Kuznets Curve
- Green behavior of individuals and students
Research Profiles:
[Google Scholar] [Scopus] [ORCID] [ResearcherID] [Vidwan]

Dr.M. Sathish,
Assistant Professor,
MBA, MPHIL, DCA, FDPM (IIM-I), PhD.
Email : sathish.mahendiran@sibm.edu.in
Contact: +91-9003390946
Research Interests & Expertise -
Broad areas:
- Retail Marketing Strategy
- Behavioral Finance
- Agriculture Marketing
- Consumer Behaviour
Specific areas:
- Online purchase behaviour
- Retail Marketing Strategies
- Behavioral Finance Strategies
- Sustainable Agriculture Marketing Strategies
- Agricultural Innovative practices
Research Profiles:

Dr. Swarnalakshmi Umamaheswaran,,
Assistant Professor,
Msc, PhD
Email : swarna.u@sibm.edu.in
Research Interests & Expertise -
Broad areas:
- Data Science & Analytics applications
- Computational Social sciences
- Climate change & sustainable development
Specific areas:
- Data science for business
- Science communication
- Climate change mitigation and policy
- Data science for public policy
- Natural Language Processing for Public policy
Research Profiles:

Dr. Arunkumar O N,
Assistant Professor,
MTech, PhD
Email : arunkumar@sibm.edu.in
Research Interests & Expertise -
Broad areas:
- Operations and Supply Chain Management
Specific areas:
- Supply Chain Resilience
- Supply Chain Finance
- Health Care Supply Chain Management
Research Profiles:

Dr. Bikramaditya Ghosh,
Associate Professor, Erasmus+,
MBA, PhD, Postdoctoral.
Email : b.ghosh@sibm.edu.in
Research Interests & Expertise -
Broad areas:
- Econophysics
- Financial Econometrics
- Climate Finance
- Green Finance
Specific areas:
- Quantile connectedness
- Time varying connectedness
- Autoregressive family
- Multifractal & long memory
- Log periodic power law
- Neural Networks
Research Profiles:

Dr. R.V.Naveenan,
Assistant Professor,
MBA(Finance),MA(Economics),PhD
Email: naveenan@sibm.edu.in
Research Interests & Expertise -
Broad areas:
- Public Finance
- Financial Economics
- Development Finance
- Banking
Specific areas:
- Bank Performance
- Bank Governance
- Digital Banking
- Financial Inclusion
- Financial Risk
- Financial Stability
Research Profiles:

Dr. Jikku Susan Kurian,
Assistant Professor (Sr. Grade) – OB & HR,
MBA, MPhil, PhD
Email : jikku.kurian@sibm.edu.in
Research Interests & Expertise -
Broad areas:
- Organizational Behavior
- Human Resource Management
Specific areas:
- Compensation Management
- Leadership
- Sustainable HRM

Dr. Parvathi Jayaprakash,,
Assistant Professor,
PhD (Management Information Systems), Post-Doctoral Fellow (IISc)
Email : parvathi.j@sibm.edu.in
Research Interests & Expertise -
Broad areas:
- ICT for Development
- Sustainable ICT
- Data Exchanges
- Women Entrepreneurship
Specific areas:
- Impact of ICT on sustainable development
- Digital Financial Inclusion
- Blockchain for logistics
- Health Accessibility Index
- Environmentally Friendly Information Systems
- Green IT
- E-Waste
- Policy Implications in Data Exchanges
- Data Governance
- Millet Entrepreneurship
Research Profiles:

Dr. Suresh G,
Associate Professor – SIBM- Bengaluru,
M.Com, M.Phil, PhD, NET
Email: suresh.g@sibm.edu.in
Research Interests & Expertise -
Broad areas:
- Capital Market
- Risk Management
- Behavioral Finance
Specific areas:
- Investors Behavior
- Households Behavior
- Financial Risk Management
- Risk Management in Banking Companies
Research Profiles:

Prof Anshu Sharma,
Assistant Professor,
BTech & MTech (IIT Kharagpur), PGPM (ISB Hyderabad), NET, PhD Scholar (SIU)
Email : anshu.sharma@sibm.edu.in
Research Interests & Expertise -
Broad areas:
- Innovation
- Strategy
- Marketing
- Analytics
Specific areas:
- Consumer Behavior
- Innovation Adoption/Resistance
- Technological Innovations
- Diffusion of Innovation
- Innovation Management
- Digital Marketing
- Digital Transformation
- Text Mining
Research Profiles:

Dr. Sabari Shankar Ravichandran,
Assistant Professor,
MBA, M Phil, PhD
Email : sabari.s@sibm.edu.in
Research Interests & Expertise -
Broad areas:
- Digital Marketing
- Tourism Marketing
- Sustainable Future
- Consumer Behavior
Specific areas:
- Affiliate Marketing
- LGBTQ, Food and Wine Tourism
- Destination Branding
- Sustainable Marketing
- Circular Consumption Behavior
Research Profiles:

Dr. Anuj Verma,
Assistant Professor,
MBA, PhD, NET,
Email : anuj.verma@sibm.edu.in
Research Interests & Expertise -
Broad areas:
- Branding
- Rural Marketing
- B2B Marketing
- Integrated Marketing Communications
Specific areas:
- Brand Management
- Brand Development
- Advertisement
- Rural Marketing Communication
- Business Marketing Channels
- Sales Management
Research Profiles: