Faculty Members

Faculty & Staff

DR. MADHVI SETHI
Professor and Director, SIBM Bengaluru.

MBA, Ph.D. Post Doctoral Fellow
Total Experience (In Years): 13

Dr. Madhvi Sethi completed her post-doctoral fellowship from Indian School of Business(ISB), Hyderabad after doing her Doctorate in the area of financial markets. Her research interests lie in the area of financial markets, financial economics, mergers and acquisitions and capital structure decisions. She has presented papers in several international and national conferences. Her research papers have been published in various peer-reviewed journals in India and abroad. She has co-authored a book titled “Indian Business Groups: Strategy and Performance” which has been published by Cambridge University Press, India. Her co-authored cases are available on Harvard Business Publishing and Ivey Publishing. Dr. Sethi has been appointed as the Research Mentor for SIBM-Bengaluru by Symbiosis International (Deemed University), Pune. She has been involved in corporate programmes conducted at Wipro and Infosys where she has been teaching executives at different management levels. Dr. Madhvi Sethi has been invited to deliver guest sessions at Nottingham Business School, Nottingham Trent University (UK) and Gabelli School of Business, Fordham University (NY). She is also an adjunct Faculty with School of International Business and Entrepreneurship, Steinbeis University, Germany.

Publications

Journal Papers Published

  1. Dr. Madhvi Sethi, Parthiv Thakkar, Zahid M. Jamal(03/2018), A Simulation Model for Pricing the Spread in a Credit Default Swap: Application and Analysis, SDMIMD Journal of Management Vol 9, Issue 1(Ebsco,Open J-Gate,ISSN-023207906)
  2. Dr. Madhvi Sethi, Akansha Asher, Dipali Krishnakumar(12/2017), Capital Structure Decisions of Indian Drugs and Pharmaceutical Firms, Indian Journal of Public Health Research & Development-Vol 8, Issue 4,( Scopus,ISSN-09765506)
  3. Dr. Madhvi Sethi, Dipali Krishnakumar, N Chidambaran(10/2017), Cross-border vs. domestic acquisitions: Evidence from India, Journal of Economics and Business -Vol 95(Scopus,Ebsco,ERIC,RePec,American Business School (ABS),ISSN-01486195)
  4. Dr. Rajesh Panda, Dr. Madhvi Sethi(12/2017), Millennium Development Goals and India: A Cross Sectional Analysis, International Journal of Applied Business and Economic Research, Volume 15, Number 16 (Part – II),(Scopus,ISSN- 0972-7302)
  5. Panda Rajesh, Sethi Madhvi (03/2017) An Analysis of Factors Influencing Crossborder Acquisitions and its Implications For India. International Journal of Business and Economic Research, Vol 15(2) pg no. 249-259 (Scopus ISSN:0972- 7302).
  6. Panda Rajesh, Sethi Madhvi (01/2017) India and Bilateral Trade: A Gravity Model Approach. International Journal of Business Insights and Transformation, Vol 8(2) pg no. 30-36 (Scopus ISSN: 0974-5874).
  7. Panda Rajesh, Sethi Madhvi (12/2016) Changing Paradigm in Trade Theories: A Review and Future Research Agenda. Indian Journal of Science and Technology, 9(46) 1-6: 1-7 (Scopus ISSN:  0974-6846).
  8. Panda Rajesh, Sethi Madhvi (05/2016) Gold as an Investment Option in India : Myth and Reality. Indian Journal of Finance, 10(5) : 7-21 (Scopus ISSN: 0973-8711).
  9. Panda Rajesh, Sethi Madhvi, Kumaran M. (04/2016) A Study of Bilateral Trade Flows of China and India. Indian Journal of Science and Technology, 9(15) : 1-7 (Scopus,Ebsco,Index Copernicus; ISSN: 0974-6846).
  10. Krishnakumar Dipali, Sethi Madhvi (04/2016) Post IPO Mergers and Acquisitions Strategies: Evidence from India. Indian Journal of Science and Technology, 9(15) : 1-8 (Scopus,Ebsco,Index Copernicus; ISSN: 0974-6846).
  11. Dr. Madhvi Sethi, Pooja Gupta (03/2016) Sherlock and the Capital Structure Maze. Perspectiva: A Case Research Journal pp, Volume II(1) : 13-20 ( ISSN: ISSN: 2394-9961 e ISSN: 2).
  12. Venkatesh V G, Bhattacharya Sonali, Sethi Madhavi(02/2015) Performance measurement of sustainable third party reverse logistics provider by Data Envelopment Analysis (DEA): A case study of an Indian apparel manufacturing group. International Journal of Automation and Logistics, 1(3) : 273-283 (Cabell’s directory,Google Scholar; ISSN: 2049-6753).
  13. Kumar Ravi, Sethi Madhvi, Krishnakumar Dipali(02/2015) Transforming Banking through Telecom – An Approach. Indian Journal of Science and Technology, 8(4): 1-12 (Scopus,Ebsco,DOAJ,Index Copernicus,Indian Science Abstracts,Research Bible,Thomson Reuteurs,Ulrich’s Periodicals Directory; ISSN: 0974-5645).
  14. Krishnakumar Dipali, Sethi Madhavi, Chidambaran N .K. (11/2014) Foreign Direct Investment and Strategic Partnerships: Cross Border Acquisitions between India and Africa. Procedia – Social and Behavioral Sciences, 157: 45-54 (Thomson Reuteurs,ScienceDirect; ISSN: 1877-0428).
  15. Madhvi Sethi, Ravi Kumar (04/2014) Indian Power Utilities a Panacea for Financial Revival. Global Journal of Finance and Management, 6(1): 67 ((Ebsco; ISSN: 0975-6477).
  16. Sethi Madhvi, Krishnakumar Dipali (10/2013) An Analysis of Characteristics of Large Cross-Border Mergers and Acquisitions. Academy of Accounting and Financial Studies Journal, 17(4): 67-81 (Scopus; ISSN: 1096-3685).
  17. Krishnakumar Dipali, Sethi Madhavi (07/2012) Methodologies used to determine mergers and acquisitions performance. Academy of Accounting and Financial Studies Journal., 16(3): 75-91 (Scopus; ISSN: 1528-2635).
  18. Ashok Singh, Sethi Madhvi (08/2011) Mobile Money Order: The Next Step in Improving the Efficiency of Indian Postal Money Orde. SCIT Journal, 11: 31-41 (ISSN: 0974-5076).

Book, Monographs Published / Edited

  1. Ram Kumar Kakani, Santosh Sangem, Sethi Madhvi(02/2015) Indian Business Groups :Strategy and Performance. Cambridge University Press India (ISBN: 9789384463373).

Book Chapters Published

  1. Sethi Madhvi (09/2011) Local Global Local loop in International Curriculum Development. In: Internationalization of Higher Education (Edited by: Gupte, R., Venkataramani, B., Gupta, D) Excel Book Publishers

Case Studies Published

  1. Madhvi Sethi, Saina Baby, Vandita Dar (11/2018): Universal Basic Income: Is there a Case for India? ISB-Ivey Case Competition (the case study was among the top 10 Honourable mentions at ISB-IVEY global case study competition-2018).
  2. Dr. Rajesh Panda, Madhvi Sethi, Gupta Pooja (11/2016) Groupon India – A Management Buyout Decision. ISB-Ivey Case Competition (the case study was among the top 10 Honourable mentions at ISB-IVEY global case study competition-2016).
  3. Sethi Madhvi, Gupta Pooja (01/2015) Sherlock Homes and the Game of Financial Ratios. ISB IVEY Case Competition 2014,
  4. Sethi Madhvi, Panda Rajesh (01/2015) Economics of Gold 2013: A Case of India. ISB-IVEY Global Case Competition 2014

Proceeding Papers Published

  1. Rajesh Panda,  Madhvi Sethi,  M Kumaran(02/2015) China and its Bilateral Trade: An Empirical Analysis Using Gravity Model. In: SIFICO2015-Contemporary Issues in Modern Finance, 1(1), pp: 37 (ISBN: 978-93-84935-13-9).
  2. Madhvi Sethi, Vijayaraghavan P (01/2015) Indian Firms and Double Exit Strategy: An Empirical Analysis. In: Twelfth AIMS International Conference on Management, 1(1) , pp: 1 (ISBN : 978-81-924713-8-9).
  3. Rajesh Panda, M Kumaran (02/2015) China and its Bilateral Trade: An Empirical Analysis Using Gravity Model. In: SIFICO2015-Contemporary Issues in Modern Finance, 1(1) , pp: 37 (ISBN : 978-93-84935-13-9).
  4. Madhvi Sethi, Pooja Gupta (08/2014) Impact of US Policy Changes on Value of Selected IT Companies in India. In: Emerging Trends in Finance and Accounting, 1(1) , pp: 1 (ISBN : 978-93-83302-02-4).

PROF. A.VIDYASAGAR
Deputy Director,
B.Tech, PGDM (IIM-C),UGC -NET
Total Experience (In Years): 25.06

Prof. A. Vidyasagar has done his B. Tech (E & C) from NITK, Surathkal and PGDM from IIM, Calcutta. He is NET (UGC) qualified. He has over 30 years of experience in Sales, Marketing, Business Strategy, Corporate Planning, and Brand Consulting. He was part of the top management team in several companies across Telecom, IT and Durable sectors. He was associated with various companies like T.I. Cycles, Usha Martin Telekom, JT Mobiles, Logix Microsystems, Vertebrand and others. His teaching and research interests are in the fields of Digital Marketing, Sales and Distribution Management, Branding and Marketing strategies. A case study co-authored by Prof.Vidyasagar has won the Marketing category of ISB-Ivey Global Case Competition 2017.

Publications

Journal Papers Published

  1. A.Vidyasagar, Semila Fernandes & Dr. Mallika Srivastava(01/2018) Brandwidth: An Influence of Brand Associations in Gift Giving Behavior.International Journal of Research in Computer Application & Management (IJRCM), Vol no.8, Issue no.01 pg no. 5-10(ISSN:2231-1009)
  2. Semila Fernandes, Srijani Chaudhuri and A. Vidyasagar (03/2017) Success Crowns Cadbury Dairy Milk: Brand and Culture Analysis. International Journal of Business and Economic Research, 15(2): 177-189 (Scopus ISSN: 0972-7302).
  3. Dr. D. Subramaniam, A.Vidyasagar (03/2017) The Dilemma of Warehouse Manager. Perspective – A Case Research Journal, Vol 3 pg no. 49-62 (ISSN: 2394-9961).
  4. A. Vidyasagar Semila Fernandes (2016/3) Digital Marketing – Way to Significance. International journal of research in commerce, IT and management, 6(3) (ISSN:2231-5756).
  5. V.G.Venkatesh, A.Vidyasagar (05/2015) International Logistics Operations at a Manufacutring Firm- An analysis. Perspectiva – a Case Research Journal, 1(1): 65-72 (ISSN: ISSN # 2394 9961).
  6. Fernandes Semila, Vidyasagar A (02/2015) Digital Marketing and WordPress. Indian Journal of Science and Technology, 8(4): 61-68 (Scopus,Ebsco,DOAJ,Index Copernicus,Indian Science Abstracts,Research Bible,Thomson Reuteurs,Ulrich’s Periodicals Directory; ISSN: 0974-5645).
  7. Kumar Ajith, Vidyasagar A, Sharma Aarti Mehta (09/2014) Eco friendly practices – Examining for Differences. GE – International Journal of management research, 2(9): 33-65 (Cabell’s directory,Google Scholar,Academic Keys,Scribd; ISSN: 2321-1709).

Case Studies Published

  1. A.Vidyasagar, Semila Fernandes, Pooja Gupta (11/2017): Farm Harvest: A Distribution Dilemma, ISB-Ivey Case Competition (the case study was the Winner in the Marketing Category at ISB-IVEY global case study competition-2017).

PROF. SAINA BABY
Assistant Professor,
MA, M. Phil
Total Experience (In Years): 11.04

Ms. Saina Baby is a Postgraduate and M. Phil in Economics from Stella Maris College, Chennai. She is currently pursuing her Ph.D in Economics. She has been trying to instil a passionate and pragmatic approach among the students towards learning the concepts, theories and applications related to the diverse and dynamic domains of Economics. During her 12 years of teaching career, she has presented several papers in national and international conferences. She is very keen on exploring the learning and research possibilities in the fields of International Economics, changing macroeconomic scenario and Gender Studies. A case study co-authored by Prof.Saina has received honourable mention in ISB-Ivey global case competition 2018. Prof.Saina also has corporate training experience with Wipro and Infosys.

Publications

Journal Papers Published

  1. Aarti Sharma, Saina Baby(2018), Determinants of Foreign Direct Investment in Indias Service Sector, International Journal of Public Sector Performance Management (IJPSPM),( ABDC, Scopus Forthcoming articles)
  2. Saina Baby(03/2018), Current Account Deficit in India: Exploring the Trends and Causes, International Research Journal of Human Resources and Social Sciences, Volume 5, Issue 03(ISSN- 2394-4218)
  3. Saina Baby and Aarti Mehta Sharma (03/2017) Determinants of Foreign Direct Investment Inflows in India. International Journal of Business and Economic Research, 15(2) : 139-148 (Scopus ISSN: 0972-7302)
  4. Saina Baby and Aarti Mehta Sharma (06/2016) IMPACT OF COMMODITY PRICE CHANGES ON INDIA’S TRADE DEFICIT. GE-International Journal of Management Research, Vol. 4, Issue 6, pg. no. 104-116 (ISSN: 2321-1709)
  5. Aarti Mehta Sharma, Saina Baby (10/2015) Gold Price forecasting in India Using ARIMA modelling. GE-International Journal of Management Research, 3(10) : 14-33 (Cabell’s directory,Google Scholar,Open J-Gate,ResearchGate; ISSN: 2321-1709).
  6. Saina Baby, Gupta Pooja (09/2014) Impact of Regional Trading Agreements on Economic Prosperity in Africa. Ge-International journal of management research, 2(9) : 89-100 (Cabell’s directory,Google Scholar,Scribd; ISSN: 2321-1709).

Case Studies Published

  1. Madhvi Sethi, Saina Baby, Vandita Dar (11/2018): Universal Basic Income: Is there a Case for India? ISB-Ivey Case Competition (the case study was among the top 10 Honourable mentions at ISB-IVEY global case study competition-2018).

PROF. ATISH R. DASGUPTA
Adjunct Faculty,
B.Tech.(Hons.), IIT Kharagpur, PGDM IIM Calcutta
Total Experience (In Years): 22

Prof. Atish Dasgupta has done his B. Tech. in Mechanical Engineering from IIT, Kharagpur and a PGDM from IIM, Calcutta. He has over 35 years of industry experience and 6 years of academic experience. He has worked in several organizations such as ACC, Cellnext, Pertech Computers Ltd., IDM, Sonata Software and HCL in diverse fields like Engineering, Software Delivery, Software Services Marketing and Recruitment and HR. He last held the position of HR Director at HCL Technologies. Post his industry stint, he moved into academics and for the last three years he has been teaching Organization Behaviour and HR subjects. His areas of interest are Recruitment & Selection and Competency based HRM among others. Prof. Atish R Dasgupta has been awarded 1st prize in EdgeFarm – the HR Case Study Competition 2017 conducted by CII. Prof. Atish also has corporate training experience with Wipro.

Publications

Journal Papers Published

  1. V.G.Venkatesh, Atish R Dasgupta (01/2016) Demand Driven Collaborative People Supply Chains. APICS Global Magazine, 26(1) : 41-44 (Ebsco,Cabell’s directory,Google Scholar,Scirus; ISSN: ISSN 10560017).
  2. Dasgupta, Atish (06/2013) Work life balance in Indian IT industry. Business Review, 7(1): 61 (ISSN: 0973-9076).

DR. D SUBRAMANIAM
Adjunct Faculty,
MBA, M.Phil, UGC-NET, Ph.D
Total Experience (In Years): 42.09

Dr. D.Subramaniam has done his MBA from (PSG Tech, Coimbatore) of Madras University, M.Phil from Bharathiar University. He is UGC NET qualified and has been awarded his PhD in international marketing area. He has about 30 years of industry experience and 11 years in Academics. He has worked in several organizations such as LMW, Ashok Leyland, EID Parry & Coramandel Fertilizers all in supply chain area. Post his industry stint he moved in academics and has been teaching Strategy Management, Operations Management, Supply Chain Management, ERP etc. Prior to joining SIBM he was with XIME, Bangalore. He has many publications to his credit in Journals and also presented papers in various National and International Conferences.

Publications

Journal Papers Published

  1. Dr. D. Subramaniam, Dr. John Ben(02/2018), The relevance of Skill Development in the Indian Context, Arthshastra:Indian Journal of Economics and Research, Vol 7, Issue 1,(ISSN-2278-1811)
  2. Dr. D. Subramaniam, A.Vidyasagar (03/2017) The Dilemma of Warehouse Manager. Perspective – A Case Research Journal, Vol 3 pg no. 49-62 (ISSN: 2394-9961)
  3. D.Subramaniam (03/2016) Evolving Global Business Trends and India,s Challenges. Prabandhan:Indian Journal of Management, 9(3) : 43-53 (Scopus; ISSN: 0975-2854).
  4. Subramaniam D (11/2015) A Study on factors influencing customer’s decision to opt for a credit card. International Journal of Management and Social Science Research Review, 1(17): 193-202 (Google Scholar, Global Impact Factor; ISSN: 2349-6746).
  5. Subramaniam D (05/2015) Case study on Gypsum Handling in a Process Plant. Perspectiva – A Case Research Journal, 1(1): 58-64 (ISSN: 2394-9961).

DR. SEMILA FERNANDES
Assistant Professor,
MBA, M.Phil,Ph.D
Total Experience (In Years): 13.10

Dr. Semila Fernandes holds Ph.D. in Marketing from Symbiosis International (Deemed University) and an MBA in from Pune University, an M. Phil in Management from Periyar University and a B.Sc. from Goa University. She has also completed a Postgraduate Diploma in Intellectual Property Rights from NLSIU, Bangalore. She has 14 years of teaching experience in the area of Marketing. Ms. Semila has corporate exposure from her stint at Bajaj Allianz General Insurance Company as an Executive – Direct Marketing and at ICFAI as a Regional Summer Internship Co-ordinator. Her research expertise has been in the area of consumer behaviour. A case study co-authored by Prof. Semila Fernandes has been selected as the best case in the Marketing category at ISB-Ivey Global Case Competition 2017.Another case study co-authored by Dr.Semila has been selected as the best case in the Family Business category at EFMD Case Competition 2018 and won an Award of €2,000

Publications

Journal Papers Published

  1. Prof. Semila Fernandes, Dr. Rajesh Panda(2018), Product Conspicuousness & Reference group Influence among women: An Empirical Analysis, International Journal of Public Sector Performance Management (IJPSPM),( ABDC, Scopus Forthcoming articles)
  2. Gupta, Pooja, Semila F. Fernandes, and Manish Jain. “Automation in recruitment: a new frontier.” Journal of Information Technology Teaching Cases 8, no. 2 (2018): 118-125. Online ISSN 2043-8869 (Scopus, ABS)
  3. Prof. Semila Fernandes, Dr. Rajesh Panda(04/2018), Social Reference Group Influence on Women Buying Behaviour: A Review, Journal of Commerce and Management Thought- Vol 9 Issue 2a,( J-Gate,EBSCO Discovery,Summon(Proquest),Google Scholar,Indian Science Abstracts,ISSN- 0975-623X)
  4. A.Vidyasagar, Semila Fernandes & Dr. Mallika Srivastava(01/2018),Brandwidth: An Influence of Brand Associations in Gift Giving Behavior, International Journal of Research in Computer Application & Management (IJRCM), Vol no.8, Issue no.01(Ebsco,ProQuest,Cabell’s directory,Index Copernicus,Open J-Gate,Ulrich’s Periodicals Directory,ISSN-2231-1009)
  5. Mallika Srivastava, Semila Fernandes, Aratrika Mallick and Meher Legha(12/2017), Impact of Ethnocentrism on Indian Consumers’ Brand Preferences for Domestic Vs Foreign Products: An Empirical Study, International Journal of Applied Business and Economic Research ,Volume 15, Number 16 (Part – II),( Scopus,ISSN- 0972-7302)
  6. Semila Fernandes, Srijani Chaudhuri and A. Vidyasagar (03/2017) Success Crowns Cadbury Dairy Milk: Brand and Culture Analysis. International Journal of Business and Economic Research, 15(2) : 177-189 (Scopus ISSN: 0972-7302).
  7. Fernandes Semila, Vidyasagar A (02/2015) Digital Marketing and WordPress. Indian Journal of Science and Technology, 8(4) : 61-68 (Scopus,Ebsco,DOAJ,Index Copernicus,Indian Science Abstracts,Research Bible,Thomson Reuteurs,Ulrich’s Periodicals Directory; ISSN: 0974-5645).
  8. Semila Fernandes, B. R. Londhe (03/2015) Influence of Social Reference Group on Buying Behavior, a Comparative Study of Working and Non-Working Women in Bangalore-A Pilot Study Analysis. Indian Journal of Science and Technology, 8(6) : 95-124 (Scopus,Ebsco,DOAJ,Index Copernicus,Indian Science Abstracts,Open J-Gate,Research Bible,Thomson Reuteurs,Ulrich’s Periodical; ISSN: print – 0974-6846, online).
  9. Fernandes Semila,Fenelly, Londhe BR (05/2014) Working Women & Non-Working women buying behavior: Influence of social reference groups on the purchase of products – A Review. Indian journal of commerce & management studies, 5(2) : 91-98 (GetCITED,Global Impact Factor,Index Copernicus,Open J-Gate; ISSN: 2249-0310).
  10. Tovinakere Rajesh, Fernandes Semila (07/2014) Analysis of Technologically Interactive Education At Home – an Explorator y Research on Consumer Behavior. Procedia Economics and Finance, 11: 572-582 (ScienceDirect; ISSN: 2212-5671).
  11. Fernandes Semila (06/2013) Comparative Advertisement and its Relation to Trademark Violation – An Analysis of the Indian Statute. Journal of Business Management & Social Sciences Research, 2(6): 67-74 (WorldCat,Google Scholar,BASE,Computer Science Directory,GetCITED,Global Impact Factor; ISSN: 2319-5614).

Case Studies Published

  1. A.Vidyasagar, Semila Fernandes, Pooja Gupta (11/2017): Farm Harvest: A Distribution Dilemma, ISB-Ivey Case Competition (the case study was the Winner in the Marketing Category at ISB-IVEY global case study competition-2017).
  2. Fernandes Semila (05/2014) A case study approach – an analysis of the infringement of trademark by comparative advertising. Procedia – Social and Behavioral Sciences, 133: 346-357 (ScienceDirect; ISSN: 1877-0428).
  3. Fernandes Semila (01/2013) A case study approach on Indian Companies and Global company’s entry in foreign markets – An analysis of glocalization strategies. Journal of Business Management and Social science reaserch, 2(1): 30-39(WorldCat,Google Scholar,BASE,Computer Science Directory, GetCITED,Global Impact Factor ; ISSN: 2319-5614).

Dr. LAVINA SHARMA
Assistant Professor,
MHRM, Diploma in Training & Development, UGC – NET, Ph.D.
Total Experience (In Years): 8

Dr. Lavina Sharma holds a Master’s Degree in Human Resource Management from The M S University of Baroda. She has also done Diploma in Training & Development from ISTD, New Delhi and is UGC (NET) certified. She is currently pursuing Ph.D. from Symbiosis International University. Before joining academics, she has worked with leading corporates like Alembic Ltd., Atul Ltd. and Ma Foi Randstad Management Consultants in various capacities. Her expertise areas are Talent Acquisition, Performance Management, Learning & Development and Employee Relations. She has written various research papers and conducted various Management Development Programs for Corporates in areas of Human Resource Management. Prof. Lavina also has Corporate Training Experience with L & T, HPCL & Wipro.

Publications

Journal Papers Published

  1. Lavina Sharma, Asha Nagendra and Ami Ruparelia(10/2017): A Study of Women Empowerment through Self-help Groups in the State of Rajasthan. International Journal of Applied Business and Economic Research, Volume 15, Number 16 (Part – II), Pg 167-182(Scopus,ISSN- 0972-7302)
  2. Lavina Sharma, Dr. Asha Nagendra (08/2017): Re-looking Recruitment Strategies: Use of Social Media. International Journal of Engineering Technology Science and Research (IJETSR), Volume 4, Issue 8, pp no.106 – 111(ISSN:2394 – 3386)
  3. Lavina Sharma (12/2016) Skill Development in India: Challenges and Opportunities. Indian Journal of Science and Technology, Vol 9(48) pg no. 1-8 (Scopus ISSN: 0974-6846).

PROF. RAVI KUMAR
Adjunct Faculty,
M.Sc
Total Experience (In Years): 32.10

Mr. V. Ravi Kumar spent nearly 30 years in Corporate Life in the area of Banking with a specialization in the area of Financial Markets. He headed the Treasury for ICICI Bank, IDFC Bank and the ING Group in India. He began his banking career with State Bank of India. He progressed in his career as a Senior Dealer with ANZ Grindlays and Chief Dealer with ABN AMRO Bank before assuming the Head of Treasury position. He has also served on the Board of IIM Bangalore, ING Mutual Fund and with FEDAI and FIMMDA (Fixed Income Money Market and Derivatives Association), both of which are self-regulating entities established by the Govt. of India. Mr. Ravi Kumar also has corporate training experience with Wipro.

Publications

Journal Papers Published

  1. V. Ravi Kumar, Neha Rusia (03/2017) Stressed Assets of Commercial Banks- Implications for Financial Stability and some suggested Policy Changes. International Journal of Business and Economic Research, 15(2) : 217-229 (Scopus ISSN: 0972-7302).
  2. Kumar Ravi, Sethi Madhvi, Krishnakumar Dipali(02/2015) Transforming Banking through Telecom – An Approach. Indian Journal of Science and Technology, 8(4) : 1-12 (Scopus; ISSN: 0974-5645).
  3. Madhvi Sethi, Ravi Kumar (04/2014) Indian Power Utilities a Panacea for Revival. Global Journal of Finance and Management, 6(1) : 67 ( ISSN: 0975-6477).

DR. T VISWANATHAN
Assistant Professor,
MFC, Ph.D
Total Experience (In Years): 19.01

Professor T. Viswanathan, holds a Ph.D from Bharathiar University Coimbatore, Master’s Degree in Finance and Bachelor’s degree in Physics from Madurai Kamaraj University. He has 17 years of teaching, training and consultancy experience. He was associated with Alliance University as Faculty in Alliance School of Business. He served as a Member of Board of Studies. He had spent a decade with Kirloskar Institute of Advanced Management Studies. He has conducted over 150 MDPs for Kirloskar Group of Companies, in the area of Finance and trained over 500 executives. He served as an Assessor for Ravi Kirloskar Quality Price Award for business excellence and CII EXIM Bank Award. He is a CII certified Assessor for Competency Mapping and Assessment and conducted five assessment centres. He is a program committee member of Global Science and Technology Forum – Singapore. He has presented several papers in national and international conferences. His areas of interest include Corporate Finance, Mergers and Acquisitions, Security Analysis and Portfolio Management and Financial Derivatives.

Publications

Journal Papers Published

  1. Dr. T Viswanathan, Mohan Gopinath, Aswathi Nair (10/2018) Espoused and Enacted Values in an Organization: Workforce Implications. Management and Labour Studies, Vol 43(4) pg no. 1–17 (ISSN: 23210710)
  2. Dr. T Viswanathan, Neha Chhabra Roy (25/08/2018) Workforce challenges in Indian banking Scenario – Journey from identification till mitigation. Current Science, Vol. 115, No.4 pg no. 739-747 (ISSN: 0011-3891) Scopus.
  3. Dr. Asha Nadig , Dr. T. Viswanathan(12/2017), Underpricing of Initial Public Offerings in Indian Capital Market, International Journal of Applied Business and Economic Research ,Volume 15, Number 16 (Part – II), ( Scopus,ISSN- 0972- 7302)
  4. Dr T Viswanathan, Dr K Balanaga Gurunathan (2016). Shareholders Wealth Maximisation of Paper Industry in India. International Journal of Exclusive Management Research. Volume 6, Issue 1, February 2016, 76-91. (ISSN 2249 – 2585).
  5. Dr T Viswanathan (2016). An Analysis of stock market volatility of BRICS nations. International Research Journal of Management and Commerce. Vol. 3, Issue 2, Feb 2016, 129-143. ISSN: (2348-9766)
  6. Dr T Viswanathan, Zohra Bi (2016). A study on Indian Stock Market reaction around book to market ratio of banking stocks. International Journal of Management Research. Vol. 4, Issue 1, Jan 2016, 1-15. ISSN: (2321-1709).
  7. T Viswanathan, Mohanasundaram (2014). Co Integration of CNX IT Index and Exchange rates. Evidence From Indian Market. International Journal of Research in Commerce, IT, Engineering and Social Sciences. Vol. 1, Issue 4, Oct 2014, 11-19. ISSN 2349- 7793
  8. T Viswanathan. Dr G Sridharan (2014). Co Integration of spot price and future price of Pepper. Evidence from Indian Commodity Market. International Journal of Marketing and Economics. Vol -1, Issue-7, Oct 2014, 7-20. ISSN: (2349-0314).

DR. JOHN BEN
Assistant Professor,
B.E (Mechanical), FPM (IIM L), PGDM (IIM L), Ph.D,
Total Experience (In Years): 15.06

Dr. John Ben has a doctorate from Indian Institute of Management, Lucknow. He has a PGDM from IIM Lucknow and has done B.E (Mechanical) from NIT Trichy. He has a blend of corporate as well as academic experience spanning 14 years. His corporate experience of about ten years include eight years in the supply chain domain with apparel retail organizations and two years in the lean practices / industrial engineering department with an automobile major. His research interests are in Strategy and Corporate Governance. He has published papers in national and international journals. Prior to joining SIBM, he taught various subjects in Operations domain at Xavier Institute of Management & Entrepreneurship for four years.

Publications

Journal Papers Published

  1. Dr. D. Subramaniam, Dr. John Ben (02/2018), The relevance of Skill Development in the Indian Context, Arthshastra: Indian Journal of Economics and Research, Vol 7, Issue 1, (ISSN-2278-1811)
  2. Prince, J.B & Dwivedi, N. (2013). A third dimension to understanding voluntary disclosures. Journal of Business Strategy, 34(4), 48-54.
  3. Prince, J.B & Dwivedi, N. (2013). The role of Corporate Governance: a hurdle or steroid in the commercialization of innovations. Indian Journal of Corporate Governance, 6(1), 18-31.
  4. John Ben (2013). Corporate Social Responsibility: The Indian perspective. Journal of Management & Entrepreneurship, 6(4), 82-97.
  5. John Ben (2014) Corporate Governance Index and firm performance, Journal of contemporary research in management, 9(3), 33-44.
  6. Dwivedi, N. & John Ben (2014). Jyothy stoops to conquer: The Henkel India Acquisition, Asian Case Research Journal. 18(2), 251-276.

DR. VANDITA DAR
Adjunct Faculty,
Ph.D. in Economics (NET & SET qualified),
Total Experience (In Years): 16.10

Dr. Vandita Dar is a Ph.D. in Economics (NET & SET qualified) from Mumbai University with over 17 years of diverse work experience in academics, research, as well as the corporate. Her varied stints involve heading the training division of an apex state training institute, working as faculty in management institutes, and also being associated with the research division of a premier Indian financial institution. In her last corporate assignment, she held the profile of an economist with a global financial services company. Her research interests include macroeconomic policy and development economics. A case study co-authored by Dr.Vandita has received honourable mention in ISB-Ivey global case competition 2018.

PROF ANURADHA G
Assistant Professor,
M.Tech in CSE. Pursuing PhD,
Total Experience (In Years): 10 years

Prof Anuradha has completed her Masters in Technology (Computer Sc. And Engg) from HIT, Kolkata. She is currently pursuing her PhD in Computer Science from SIU. She has got 10 years of teaching experience and around 6 years of research experience. She has got publications in several peer reviewed journals, written book chapters for book ‘Digital Business’, published by Springer, Germany, and participated in several national and international conferences. Her research interest is in the areas of data analytics, machine learning, online social networks, artificial intelligence and cryptography.

Publications

Journal Publications:

  1. Goswami, A., & Kumar, A. (2017). Challenges in the Analysis of Online Social Networks: A Data Collection Tool Perspective. Wireless Personal Communications97(3), 4015-4061.
  2. Goswami, A., & Kumar, A. (2016). A survey of event detection techniques in online social networks. Social Network Analysis and Mining6(1), 107.
  3. Prof. S. Vijayakumar Bharathi, and Prof. Anuradha Goswami (2014) A Multidimensional Study on the Usage of Facebook among College Students” International Journal of Applied Engineering and Research (IJAER), Volume 9, Number 21 (2014), pp. 9849-9862. Print ISSN 0973-4562, Online ISSN 1087-1090. IJAER is indexed in SCOPUS, EBSCOhost, GOOGLE Scholar, JournalSeek, J-Gate etc.
  4. Anuradha Goswami, Ajey Kumar (2013) “Preventing Rumors for Disaster Events in OSNs”, Proceedings of Symposium on Information Security”, Bits Pilani, Hyderabad.
  5. Goswami, Anuradha, et al. “Synergies between social media features and user engagement to enhance online brand visibility-a conceptual model.” International Journal of Engineering and Technology 5.3 (2013): 2705-2718. (http://ssrn.com/abstract=2294323)
  6. Kulkarni, Apoorva Vikrant, et al. “Blog Content and User engagement-An insight Using Statistical Analysis.” International Journal of Engineering and Technology (IJET)Vol 5 (2013).

Book Chapter Publications:

  1. Goswami A., & Kumar, A. (2018). Online Social Communities. Digital Business: Business Algorithms, Cloud Computing and Data Engineering. Springer International Publishing. Vol 21.
  2. Goswami A., & Kumar, A. (2018). Event Detection Using Twitter Data. Digital Business: Business Algorithms, Cloud Computing and Data Engineering. Springer International Publishing. Vol 21.

Dr. Eliza Sharma,
Assistant Professor,
Ph.D. in Management and Finance

She holds a Ph.D. in Management and Finance from ‘Jaypee Institute of Information Technology’, Noida.  Her research work was on “Performance of Indian Commercial Banks and Its Relationship with Human Aspects in Banking”. She is UGC NET – JRF qualified and have eight years of work experience in academics and research. She has worked with the Indian Institute of Management, Ahmadabad (India) as a Research Assistant for a Government of India project to develop the Integrity Index for Public sector organizations. She has published many research papers in national, international journals and conference proceedings. She has authored a book titled “E-marketing” for the University of Delhi curriculum and published by Regal Publishers, New Delhi. She has also edited a research-based book titled “Advanced Research in Commerce and Management”, which was published by Regal Publishers, New Delhi. She has been awarded distinction grade in Accounts during HSC, in Business Statistics, Management Accounting & Financial Management, Corporate Accounting, and Financial Accounting during graduation and in Financial Services, Accounting for managers, Distribution and logistics management during Masters’.

Publications

LIST OF PUBLICATIONS

  1. Sharma Eliza (2020), “Women and Politics: A case study of Political empowerment of Indian Women”, International Journal of sociology and social policy,  https://doi.org/10.1108/IJSSP-12-2019-0261, Emerald Publishers, indexed in ABDC-B, Scopus.
  2. Sharma Eliza and Das Subhankar (2020), “Measuring Impact of Indian Ports on Environment and Effectiveness of Remedial Measures towards Environmental Pollution”, International Journal of Environment and Waste Management, Vol. 25, No. 3, Inderscience Publisher, Listed in Scopus
  3. Sharma, Eliza (2019), “Developing ICT Adoption Model Based On the Perceived Awareness and Perceived Usefulness of Technology Among Telecom Users (ICT Adoption Model), International Journal of Technology Enhanced Learning, Vol. 12, No. 1, Inderscience Publisher, Listed in Scopus.  
  4. Sharma Eliza (2019), “A Review of Corporate Social Responsibility in Developed and Developing Nations”, Corporate Social Responsibility and Environmental Management, Wiley Publications, DOI: 10.1002/csr1739, Listed in Scopus, ABDC-C
  5. Sharma, Eliza (2019), “A Study to Identify the Factors Promoting Slow Food Tourism in South Asian Countries”, International Journal of Leisure and Tourism Marketing, Vol. 6, No.3/4, Inderscience Publisher.
  6. Sharma, Eliza, “Demographic Comparatistics: Customer satisfaction in Public Sector Banks”, SCMS Journal of Indian Management, Vol. XI, No.2, April-June 2014, ISSN 0973-3167, Listed in Scopus
  7. Sharma, Eliza, “Occupational stress and leadership styles: Indian Automobile industry”, SCMS Journal of Indian Management, Vol. XII, No.4, October-December 2015, ISSN 0973-3167, Listed in Scopus
  8. Sharma, Eliza and Sindhu, Jyoti, “A Study to Measure the Relationship between the Performance and Its Indicators in Commercial Banks”, Ramanujam International Journal of Business and Research, Vol. 1, University of Delhi, 2016, ISSN: 2455-5959.
  9. Sharma, Eliza and Sindhu, Jyoti, “Human Resource Development: Indian Banking Vision 2020”, Anveshak: International Journal of Management, Vol. 5 No. 1, January 2016, ISSN: 0974-5467, listed on Ebsco and ProQuest.
  10. Sharma Eliza, “A Study to Measure the Consumer Behaviour towards Shopping Malls”, Journal of Marketing Vistas, Vol. 5 No. 2, 2015, ISSN: 2249-9067, listed on Ebsco and ProQuest.
  11. Sharma, Eliza and Sindhu, Jyoti, “A Comparative Study to Measure the Employee Satisfaction in Domestic Companies and Multinational Companies in India”, Prerna: Inspiring Social Change, SIESCOMS, Vol. 6 No. 1, December 2015, ISSN: 2319-989X.
  12. Sharma, Eliza, “A Study of Factors that cause occupational stress among blue collar employees”, ICFAI Journal of Organisational Behaviour, Vol. XIV No.4, October 2015, ISSN: 0972-687X, listed on Ebsco and ProQuest.
  13. Sharma, Eliza, “Comparative Analysis of Customer Satisfaction on the Basis of Ownership Structure”, Vidwat: The Indian Journal of Management, Vol. VII, No.2, August-December 2014, ISSN-0975-055X.
  14. Sharma, Eliza, “Measuring the Performance of Banks: An Application of Analytic Hierarchy Process Model” International Journal of Information, Business and Management, Vol. VI, No.3 August 2014, ISSN 2076-9202, listed on Ebsco and ProQuest.
  15. Sharma, Eliza, “Human Capital Efficiency: An Analysis of Indian Commercial Banks”, ANVESHA: The Journal of Management, Vol. VII, No.2, April-June 2014, ISSN 0974-5467, listed on Ebsco and ProQuest.
  16. Sharma, Eliza and Mani, Mukta, “A Comparative Analysis of Employee Satisfaction in Indian Commercial Banks” ICFAI Journal of Organisational Behaviour, Vol. XI, No.4, October 2012, pp. 38-61, listed on Ebsco and ProQuest.
  17. Sharma, Eliza and Mani, Mukta, “Impact of Macroeconomic and Financial Market Indicators on the Banking Sector” International journal of research in finance and marketing, Vol.2, Issue 2, February 2012 ISSN 2231-5985, pp. 171-185.
  18. Sharma, Eliza and Mani, Mukta, “Corporate Social Responsibility: An Analysis of Indian Commercial Banks” AIMA Journal of Management and Research, Issue 25th, Vol. VII, No.1, February 2012, ISSN 0974-497, pp. 1-17, listed on Ebsco and ProQuest
  19. Sharma, Eliza and Mani, Mukta, “A Comparative Analysis of Human Capital Efficiency of Public and Private Banks in India” Research Journal of Finance and Accounting, Vol.3, Issue 1, January 2012, ISSN 2222-2847, listed on Ebsco and ProQuest.

Book Chapters

  1. Sharma Eliza, Nagbhidkar Avanti and Shah Mayank (2020), “Leadership and Motivation: A Systematic Review to Link Leadership Styles and Motivation in Contemporary Era”, Innovations in Marketing, Excel India publishers, New Delhi, ISBN 978-81-943641-3-9.
  2. Sharma Eliza, Nagbhidkar Avanti and Shah Mayank (2020), “Measuring Impact of Demonetization and Devaluation of Currency on Global Markets and Economic Growth: An Evidence from Selected Economies,” Customer Competition and Marketing Strategy, Excel India publishers, New Delhi, ISBN 978-81-943641-2-2.
  3. Sharma Eliza (2017), “A study of marketing problems in rural areas related to bakery products”, Rural Development and Management in India: Opportunities and Challenges, Nova Science Publisher, New York, ISBN 978-1-53611-878-0.
  4. Sindhu Jyoti and Sharma Eliza (2016), “A Study to Measure the Overconfidence in Engineering Students”, Advance Research in Commerce and Management, Regal Publisher, New Delhi, ISBN 978-81-8484-588-4.
  5. Sharma Eliza and Sindhu Jyoti (2015), “An Analytical Study of Indian Automobile Industry: Occupational Stress and Leadership Styles”, Advance Research in Commerce and Management, Regal Publisher, New Delhi, ISBN 978-81-8484-588-4.
  6. Sharma Eliza and Sindhu Jyoti (2015), “Employee Responsibility Index and Performance: A Study in Context of Indian Commercial Banks”, Advance Management Practices in Business, Book Hill Publishing House, Braunschweing, Germany, ISBN 978-93-83241-64-4.
  7. Sharma, Eliza and Sindhu, Jyoti (2014), “A Comparative Analysis of Profitability of Private Sector Banks in India”, Dynamics of Commerce and Management, Archers & Elevators Publishing House, Bangalore, ISBN 978-93- 83241-43-9.
  8. Sharma, Eliza (2012), “An Application of Z-Score Model: A Study of Reliance Industries Limited”, Finance & Sustainable Development, Regal Publishers, New Delhi, ISBN 978-8484-186-2.

Dr.M. Sathish,
Assistant Professor,
MBA, MPhil, DCA, PHD
Total Experience (In Years): 14.4 Years

Dr.M.Sathish holds Ph.D & MBA in marketing from Anna University Chennai, an Mphil in Management from Periyar University and BBA from Madras University. He also completed the Diploma in Computer Applications. He completed the extensive (3 Month) Faculty Development Program from Indian Institute of Management (IIM), Indore. He worked in Industry for 2 years in the field of sales and marketing. He worked as a faculty at PSG Insitute of Management (PSGIM-PSG College of Technology) which rated one of the top and oldest business school in the country for the period of 2008-2019.He had very short stay of one year in Chinmaya Vishwavidyapeeth (Deemed to be University) as faculty in the school of Contemporary Knowledge System. He is the first South-Indian academician to complete the foundation and 5 elective courses of the Strategic Management Forum, India (SMFI) which are conducted by IIM’s and IIT’s etc., He equipped himself by attending FDP/MDP/Conference from top business schools like IISc, IIMA, IIMB, IIMC, IIMI, IIMK and IITB, IITM etc and presented the papers. He visited and handled sessions on the Professional Sales course at the University of Toledo, USA as part of a faculty exchange program. He visited and attended case discussion sessions at Harvard Business School, Boston and Wharton School of Business, University of Pennsylvania, at Philadelphia. He is the Co-champion of ACBSP (Accreditation Council for Business Schools Program) international accreditation, thus making PSGIM the first Business school in the country to receive the award. He is the B-School Ranking Survey co ordinator for PSGIM for 11 Years. He is also the coordinator of the Active Learning Program Service (Outbound Training Centre). He secured Ramasamy P. Iyer Best Young Teacher Award from AIMS, Highly Commended Paper Award from Emerald, First Best Research Article Paper from TMC Academic Journal, Singapore and Innovative Research (Management Studies) and Dedicated Teaching Professional award from Innovative Scientific Research Professional Malaysia, Kualalumpur. He published more than 50 research papers and case studies in PRJ and Non PRJ Journals which help him to reach more than 190 citations.  

Publications

Notable Publication

Research Papers

  1. Sathish.M, Dr.Vinayak, Dr.Sateesh Varma and N.L.Balasudarsun (2019), “Leadership Lessons from Indian Knowledge System”, Purushartha-A Journal of Management, Ethics, Spirituality, 12(2), pp.1-13. (SCOPUS Listed, ISSN:0975-024X, EISSN:2456-1371)
  2. Sathish.M, N L Bala Sudarsun, Gowtham L (2018), “Optimal ways for companies to use Facebook Messenger Chatbot as a Marketing Communication Channel” Asian Journal of Business Research, 8(3), pp.1-17.(SCOPUS & ABDC-C, DOI:10.14707/ajbr.180046).
  3. N L Balasudarsun, Sathish.M, Manimekalai Jambulingam and Eason Yamalee (2018), Impact of Social Context on Online Shopping Behaviour in Selected Asian Countries, Journal of Management Research, 18 (3), pp. 188-200. (ABDC-C, ISSN: 0972-5814)
  4. N L Balasudarsun, D.Jublee & Sathish.M (2017), Impact of individual factors through customer choice on online Consumer Buying Behaviour, Great Lakes Herald, 11(1), pp.19-38. (EBSCO)
  5. Sathish.M, R N Balamurugan & Adhithya (2016), “Customer Loyalty towards M-Commerce with respect to Gen Z”, The International Journal of Management- (IFIM-FOCUS), 11(2), Page no: 66-70. (EBSCO,ISSN:0973-9165)
  6. Sathish.M & R.Nandagoapl (2016), “A Study on Relationship selling behaviour and the influence of brand with reference sales performance”, Asian Journal of Research in Social Science and Humanities, 6(8) and Page no: 1273-1287. (DOI:10.5958/2249-7315.2016.00681.X)
  7. Sathish.M & R N Balamurugan (2016), Book review (Grab That Wallet) published in TMC Academy of Journal, Singapore,10(2) and Page no: 53-54.(ISSN:1793-6020)
  8. Sathish.M, Sachin and Yuvaraaj (2015), “Gender difference in Buying Behaviour and Brand preferences towards Backpack”, International Academic Research Journal of Business Management, 4 (4), and Page No: 12-27. (ISSN:2227-1287)
  9. R N Balamurugan, Sathish.M, Jublee & Sathyanarayanan (2014), A Market study on Perception of Online Marketing Adoption by Small and Medium Enterprises in Coimbatore City, TMC Academic Journal, 8(2), pp.1-15. (ISSN:1793-6020)
  10. Sathish.M, R N Balamurugan and Sathyanarayanan (2013), On-Going Research:Consumer Behaviour towards factors influecing online shopping, TMC Academic Journal, 8(1), pp.43-53. (ISSN:1793-6020)
  11. Sathish.M, R N Balamurugan, Surinder Sharma & Karthikeyan P (2013), Customer Relationship Management in car service industry, Journal of Business Management & Social Science Research, 2(6), pp.43-49 (ISSN:2319-5614)
  12. R.Nandagopal, J.Sekkizhar and Sathish.M (2011), Customer awareness with respect to ICICI Prudential Life Insurance: A study with reference to Vellore, Journal of Contemporary Management Research (BIM-Trichy), 5(1), pp.159-67. (EBSCO,ISSN:0973-8266)
  13. R.Nandagopal, Sathish.M, Naveen, Jeevanantham (2011), Investors perception towards investment in mutual funds, International Journal of Research in Computer application and Management, 1(4), pp.40-44. (ISSN:2231-1009)
  14. Sathish.M, Santhosh Kumar, Naveen & Jeevanantham (2011), Consumer switching behavior in cellular service provider: A study with reference to Chennai, Far East Journal of Psychology and Business, 2(2), pp.71-81. (ISSN:2219-5440)
  15. Sathish.M & KP Naachimuthu (2011), Effectiveness of sales promotion in FMCG retail stores in Coimbatore city, Sona Global Management Review, 5(4), pp.84-95. (EBSCO, ISSN:0973-9947)
  16. Sathish.M, Premkumar & Bharath (2011), Impact of Online Advertising on Sales, Journal of Marketing and Communication, 7(1), pp.11-17.(ISSN:0973-2330)
  17. Sathish.M & Pughazhendi (2011), Consumer behaviour of auto mobile product with special reference to Tirunelveli city, Indian Journal of Applied Science, 1(3), pp.161-153 (ISSN:2248-555X)
  18. Hari Sundar, Sathish.M & Sudharani Ravindran (2011), Consumer decision making styles in shopping malls study with reference to New Delhi, The Journal of Indian Management & Strategy, 16(3), pp. 4-11. (ISSN:0973-9335)
  19. Sudharani Ravindran, Hari Sundar and Sathish.M (2010), Study on shopping orientation and consumption of fashion among youth-A Study with reference to the youth in Bengaluru, Journal of Contemporary Research in Management, 5(4), pp.49-66.(EBSCO, ISSN:0973-9785)
  20. Salim, Sathish.M & Hari Sundar (2009), Brand Valuation Techniques and its Applications in Marketing Scenario: A Study with reference to Kochi, Journal of Science, Technology and Management, 2(2), pp.41-55(ISSN: 0974-8334)

Case Studies

  1. R N Balamurugan, Sathish. M & Nandhini (2017), Catering Services: Transformations and Inevitable Contributions in the Food Industry, Business Perspective (BIM-TECH), 16(2), pp.65-8 (ISSN:0972-7612)
  2. Hari Sundar, Sudharani Ravindran & Sathish.M (2010), Going green in Tourism Marketing, A Case Study on the Green Marketing Practices in Tourism in Alappuzha in Kerala, Review of Professional Management, 8(1),pp. 135-139.(ISSN:0972-8686)

  

Edited book chapters and Proceedings

  1. Sathish M, R N Balamurugan & Eason (2014), Factors influencing students’ to select B-School: A study with reference to Coimbatore city, Proceedings of 4th International Conference on Global Business Environment (ICGBE), pp.103-120 (ISSN:2306-7500)
  2. Hari Sundar & Sathish.M (2013), Study on the effect of Juggling among women: A Study with reference to family consumption styles, in Indore Management Journal (IIM Indore Journal) Special Issue: Peer-reviewed proceedings of 5thConference on Excellence in Research and Education 2013), pp. 305-317 (ISSN:0975-1653)
  3. Hari Sundar & Sathish (2013),Strategic empowerment of tribes through cultural tourism in India, Proceedings of Strategic Management Forum, XIV Annual Convention at Indian Institute of Management, Kozhikode (IIM-K), Excel Publications, p 207-216 (ISBN 789382880363).
  4. Hari Sundar & Sathish (2013), An analytical approach to neuro marketing as a business strategy, Proceedings of Strategic Management Forum, XIV Annual Convention at Indian Institute of Management, Kozhikode (IIM-K),Excel Publications, ISBN 789382880363, p 60-68.
  5. Sathish. M, R.Nandagopal, R N Balamurugan and Sathyanarayanan (2013), Consumer Behaviour towards online shopping: A study with reference to Coimbatore, Proceedings of 5th IIM A Conference on Marketing in Emerging economies, pp.25-30 (ISBN:978-81-920800-1-7)

DR. SWARNALAKSHMI UMAMAHESWARAN,

Assistant Professor

Dr. Swarnalakshmi Umamaheswaran holds a Ph.D. in policy studies from the TERI school of advanced studies and a masters in economics from Avinashilingam Demmed Unversity.  Dr.Swarnalakshmi’s doctoral research proposal was funded by HSBC under the low carbon growth category .She was also a visiting scholar at freie universität berlin as part of the DAAD funded  research exchange program.Dr.Swarna has published research papers in international journals and conferences. Prior to her PhD, she spent a decade in  business analytics roles in the corporate sector .During her corporate stint she specialized in predictive modeling and implemented data driven strategies in banking and marketing domains.As an individual Dr.Swarna is enthusiastic about data and problem-solving. She is a strong advocate of data democracy and believes that technology should be accessible to all.As a faculty and trainer, her approach is to deliver analytics and data science in an approachable way. Her research interests are in information systems and computational social sciences